GA4 setup and audit
We build GA4 from scratch or audit your existing setup, making sure events, conversions and user properties are captured correctly. This includes Universal Analytics migration.
Analytics that tell you what to do next, not just what happened
Your GA4 probably contains the answers, but the data is messy, the reports are confusing, and nobody knows what to do with any of it. We fix the tracking so the numbers are trustworthy, then turn those numbers into clear actions: what to optimise, what to cut, and where the real opportunity is.
GA4 setup and audits
Custom Looker Studio dashboards
Conversion and revenue tracking
Free auditof your GA4 setup before we recommend anything
Why analytics fails
You probably have data. You just cannot act on it.
The problem is rarely that a business has no analytics. It is that the data is wrong, or nobody understands it, or both. GA4's event model confuses people who learned on Universal Analytics. Conversion events get missed. Filters quietly exclude the wrong traffic. The result is a dashboard everyone opens once a month, glances at, and closes without learning anything useful.
Clean data and clear reporting are two different problems. The first needs correct tracking architecture. The second needs someone to translate the numbers into business language. We do both, and our goal is simple: after reading your report, your team should know exactly what to optimise next.
GA4Tag ManagerConversion trackingAttributionLooker StudioActionable insights
What we deliver
Six things we take care of so your data makes sense
Conversion tracking and tag management
Clean tag architecture through Google Tag Manager, tracking the actions that actually matter: form submissions, purchases, phone clicks and qualified leads.
Cross-channel attribution setup
Connect Google Ads, Meta, LinkedIn and organic data so you see the full acquisition path, not just isolated platform reports that contradict each other.
Custom dashboards and reporting
Clear, customisable dashboards in Looker Studio that put the key metrics in one place. Your team does not need to be analysts to read them.
Monthly insight reports
A monthly report that does not just dump numbers. We explain what went up, what went down, why, and what we recommend doing about it.
Privacy-conscious measurement
Data quality maintained under privacy regulations and cookie restrictions, including Consent Mode and server-side tracking configuration where it makes sense.
Engagement models
Analytics support scoped to your setup
Every engagement starts with a free audit. We review your GA4 account, tag setup and existing reports, then recommend where to start. No jargon, no bloated retainers.
| Analytics audit | Setup and dashboards | Ongoing analytics partner | |
|---|---|---|---|
| Best for | Teams unsure if tracking is correct | Teams with no GA4 or a messy setup | Teams that want monthly insights |
| GA4 health check | Included | Included | Included |
| Tag Manager setup | Recommendations only | Full implementation | Ongoing management |
| Conversion tracking | Review and fixes list | Full setup | Monitoring and maintenance |
| Custom dashboards | Template guidance | Built in Looker Studio | Refreshed quarterly |
| Attribution setup | Recommendations | Cross-channel configured | Ongoing optimisation |
| Monthly report | One-time findings | One-time handover | Included with insights |
Every engagement includes
What you get when we handle your analytics
Free GA4 and tracking audit
Event and conversion configuration
Google Tag Manager setup
Cross-channel attribution configuration
Looker Studio dashboard build
Internal traffic and spam filtering
Consent Mode and privacy configuration
Monthly insight reports
Recommendations tied to business goals
Team walkthrough of how to read the data
Why it matters
Reports nobody reads, or data your team actually uses?
| Default GA4 reports | Agency that only sends screenshots | Webzelia analytics | |
|---|---|---|---|
| Tracking accuracy | Often broken or incomplete | Rarely checked | Audited and verified |
| Conversion tracking | Basic or missing | Whatever was set up before | Configured for your funnel |
| Attribution | Last-click only | Platform data, siloed | Cross-channel, connected |
| Reporting | Confusing default views | Numbers without context | Insights and next steps |
| Team understanding | Low | Low | Walkthrough and training included |
Who we help
Analytics support for teams that need clarity
Ecommerce brands
Stores that need accurate revenue tracking, product-level insights and a clear view of which channels actually drive sales.
B2B companies
Businesses with long sales cycles that need to track lead quality, not just lead volume, across multiple touchpoints.
Marketing teams
Teams that run campaigns across several platforms and need one trusted source of truth instead of conflicting dashboards.
Businesses migrating to GA4
Companies still relying on old Universal Analytics data that need a proper GA4 setup before they lose historical context.
Data in action
Businesses that now make decisions with confidence
Professional services
Askari and Co
Clean conversion tracking that showed exactly which content and channels produced client enquiries.
Ecommerce analytics
Daana Organics
Revenue attribution that revealed the true contribution of organic content versus paid channels.
B2B SaaS analytics
Litmus Analytics
Lead quality tracking that connected demo requests back to the specific campaigns and pages that generated them.
How it works
From messy data to clear decisions in four steps
Free analytics audit
We check your GA4 setup, event tracking, conversion configuration and existing reports. You get a straight list: what is tracked, what is missing, and what is tracking incorrectly.
Fix and build
We repair tracking issues, build correct tag architecture and configure conversion events and cross-channel attribution. When this step is done, your data is trustworthy.
Dashboard and reporting
We build dashboards in Looker Studio that put the key metrics in one place. You stop digging through ten reports to answer one simple question.
Insights and recommendations
Monthly reports go beyond numbers. We explain why trends are happening and give specific recommendations: which channel to optimise, which page to fix, which event to watch.
Client reviews
What clients say about working with us
We knew GA4 was running, but nobody actually used it to make decisions. They rebuilt the tracking, built dashboards, and now our weekly meeting is driven by data instead of opinions.
Ahmed BilalOperations Lead, Litmus Analytics
For the first time we can see clearly which channels actually produce conversions. The platform data used to contradict itself. Now there is one trusted version.
Mudassar AskariPartner, Askari and Co
The reports are not just numbers. Every one explains what happened, why, and what we should do next. That is the part we were missing before.
Sana RiazFounder, Daana Organics
Common questions
Analytics and reporting questions, answered
What is the difference between GA4 and Universal Analytics?
GA4 uses an event-based model instead of a session-based one, tracks both websites and apps, and includes privacy controls and cookieless measurement. Universal Analytics stopped processing data in July 2023, so all new data now goes into GA4.
Our GA4 looks like it is tracking, but the numbers feel wrong. Can you help?
Yes. This is one of the most common requests we get. We audit event configuration, filters, internal traffic exclusion and conversion settings to find out why the numbers are off and fix them.
Do you only work with GA4, or do you support other analytics tools?
We focus on GA4 because it is where most businesses start. We also work with Google Tag Manager, Looker Studio and BigQuery exports. If needed, we can work alongside other tools.
What are the dashboards built with?
Looker Studio, formerly Data Studio. It is free, connects to GA4, Google Ads, Search Console and other data sources, and lets us build dashboards clients can view and share themselves.
How often do you send reports?
It depends on the plan. One-off projects deliver a final report. Ongoing partnerships receive a monthly report with trend explanations and recommendations.
How do you handle data privacy and compliance?
We configure tracking using Consent Mode and privacy-first measurement principles, keeping data as complete as possible while respecting regulations.
Can you show SEO and other channels in the same report?
Yes. Cross-channel attribution setup is designed exactly for this. You can see how organic search, paid ads and social media each contribute to the conversion path.
Get in touch
Tell us about your analytics setup
Fill out the form or reach us directly. We read every message ourselves and reply within one business day, usually with a free audit of your current GA4 and tracking configuration.
Studio
Suite 4, Services WorldwidePhone and WhatsApp
+92 335 5910895Hours
Open every day, all weekGet your free analytics audit
No obligation, just an honest look at whether your data can be trusted.Stop guessing what your data means
Tell us about your current analytics setup. We will send an honest audit within one business day, showing what is being tracked correctly, what is broken, and where to start.
